Tuesday, September 01, 2009
One of America's Great Newspapers Launches Paid Online Service
An interesting item from the front lines of the newspaper profitability battle.
Today, the Pittsburgh Post-Gazette launched a new online service called PG+. The service, priced reasonably at $36 a year, is different than anything I have seen so far in the newspaper space.
Really, it's premium content, a social networking platform, and a discount shopping card all rolled into one. The premium content comes from a number of the paper's most popular writers and includes a healthy dose of video content. The social media platform contains many familiar features such as walls, commenting, picture sharing, blogs, be-friending, and Twitter integration. Finally, the membership card that all subscribers receive will be good for discounts and special offers from a number of local merchants.
Check out the story on the Pittsburgh Post-Gazette for more information.
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