Monday, July 06, 2009
Print Market Mondays: Pharmaceuticals
For today's Print Market Monday, here's a quick look at the pharmaceuticals market.
Industry Classifications:
SIC Code: 2834—Pharmaceutical Preparations
NAICS Code: 325412—Pharmaceutical Preparation Manufacturing
Industry Organizations and Websites/Blogs:
PhARMA.org: http://www.phrma.org
The Pharmaceutical Research and Manufacturers of America (PhRMA) represents the country’s leading pharmaceutical research and biotechnology companies, which are devoted to inventing medicines that allow patients to live longer, healthier, and more productive lives.
Pharma Marketing Blog: http://pharmamkting.blogspot.com/
Pharma Marketing Blog is part of the Pharma Marketing Network, owned by VirSci Corporation, a pharmaceutical marketing best practices consultancy and communications company established in 1995 by John Mack.
Thinking Pharma: http://www.thinkingpharma.com/
Info from Marketing4Digital: Pharmaceutical (2007):
Over $8.1 billion in print is purchased by the pharmaceutical industry annually. Approximately $2.4 billion is spent on packaging labels and around $1.4 billion is spent on ad collateral. Additionally, close to $1.2 billion is spent on direct mail.
Potential applications for digital print in the pharmaceutical vertical market include labels, patient instructions, brochures/pamphlets, packages, corporate collateral, and direct mail.
Prominent issues in printing for the pharmaceutical industry are secure printing technologies and brand integrity.
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So, is anyone out there doing any printing—specifically digital printing—for the pharmaceutical industry? Is anyone planning on breaking into this market? We’d love to hear your feedback.
Also, we’re continuing our contest for free DPC publications. As we mentioned last week, we’re planning on updating our popular Marketing4Digital reports and we need your help.
Please send us a list of eight vertical markets for digital print that you think will grow in the next five years. If you do, you’ll be automatically entered for a chance to win free DPC publications!
You can send us your list of eight vertical markets as a comment on here on our blog, as an email (sshea@printing.org), or as a message to our Twitter account (@digitalprinting).
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