Monday, June 29, 2009
Marketing4Digital Updates, Prizes, and Print Market Mondays
We believe that vertical market intelligence can be vital for growing your business. That’s why we’re about to begin updating our Marketing4Digital series, a five-volume study conducted in 2005 that thoroughly analyzed 40 different vertical markets for digital print.
Before we do, though, we’d like to hear from you.
We invite you to send us a list of eight vertical markets that you think represent the best growth opportunities for digital print in the next five years.
If you respond, we’ll automatically enter you into a weekly drawing to win free DPC publications. You can submit your list of eight verticals that you think will be important to digital print as a comment on our blog, via email (sshea@printing.org), or to our Twitter account (@digitalprinting). Beginning this week, we’ll be taking submissions and selecting one winner at random from all respondents. Winners will be announced each Monday here on the blog and on our Twitter account. Not only is this a chance for you to help us decide which vertical market reports to update first, it’s also a chance for you to win free prizes!
In conjunction with our M4D updates and contest, we’re adding a new weekly feature to our blog tentatively titled “Print Market Mondays.” These posts will feature quick snippets of information about potential vertical markets for print.
For today’s inaugural Print Market Monday post, we’ll give you some quick stats on grocery stores and supermarkets.
As of 2005, there were 191,598 grocery locations:
- 67,252 supermarkets and grocery stores
- 3,137 warehouse clubs and superstores
- 121,209 convenience stores
In 2006, supermarkets and grocery stores posted sales of $499.5 billion.
In 2007, 75% of consumers split their business between five or more grocery locations (which includes supermarkets and grocery stores, warehouse clubs and superstores, and convenience stores).
Many supermarkets and grocery stores have decreased the amount of in-store displays they use. In-store displays dipped 9.1% from 2005–2006 and 4.4% from 2006–2007.
Across the country, many supermarkets and grocery stores have introduced customer rewards and customer loyalty programs. These programs strengthen customer relations and often allow stores to capture more data about customer preferences and shopping habits.
Recent years have seen a shift in the grocery market, as large discount stores, particularly Wal-Mart, have increased their share. In 2007, Wal-Mart alone captured 17.5% of the grocery market.
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