Thursday, June 11, 2009
Online Advertising Not Immune to Recession
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While much had been said about how the recession has affected print-related advertising, online advertising has also taken a similar hit. According to an Interactive Advertising Bureau (IAB) report conducted by PricewaterhouseCoopers, online advertising revenue dropped 5% in the first quarter of 2009 compared to the same period last year. The IAB report shows that online ad sales in the first quarter of 2008 was $5.76 billion compared to $5.48 billion in the first quarter of 2009. For what it’s worth, all forms of advertising—print, online, television, and radio––have felt the effects of the economic downturn.
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