Wednesday, May 20, 2009
Chewing Gum, Frescoes, and POD
Here’s another example of an innovative use of personalization and web2print technology, this time in the packaging realm.
MyChewingGum.com, by Personal Media Solutions of the Netherlands, recently won the Packaging and Manufactured Goods category at HP’s 2009 FESPA Awards.
Like many products in this space, simplicity is a key selling point. Enter text, select colors, upload a photo, and order.
What is unique about these products, in my opinion, is their convenient size. As the MyChewingGum.com website states, these would be ideal promotional items if emblazoned with a company logo and contact info.
Saving the World...One Fresco at a Time
Some words are just plain fun to say. Occasionally, these fun-to-say words also relate to digital printing.
Without further ado…frescography!
According to the website of the Institute of Frescography, this phonetically fulfilling field of study involves “the procedure of digitally reproducing mural artwork, by either reassembling image elements or recreating existing murals.”
Founded by artist and professor Rainer Maria Latzke, the IOF researches and engages in the process of reproducing culturally significant murals by printing them on wide-format inkjet devices.
The IOF has affiliations with Utah State University and Deutsches Frescografie-Institut in Germany.
A small gallery on their website features some of the work they've done.
On-Demand Book Publishing Reaches a Milestone
Finally, an interesting bit of news hit the book publishing market this week.
For the first time, the publication of new print-on-demand titles surpassed the publication of new traditional titles in the United States. While the production of traditional titles fell by 3.2% last year, print-on-demand publication skyrocketed by 132% with 284,370 new titles.
Check out the full story on Bookseller.com.
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