Tuesday, May 12, 2009
Michael Josefowicz on the "Printernet"
On PBS.org’s MediaShift blog, Michael Josefowicz writes about an instance of the “printernet” in Spain and Portugal, where a number of notable foreign newspapers are employing a distribute-and-print model to reach their geographically dispersed audiences. PressTera, a provider of global press services, acts as the facilitating agent in this model, connecting the newspaper publishers to a network of local printers and distributors.
Josefowicz has written about the “printernet” before, such as in this March 24 article examining Océ’s Digital Newspaper Network and Mine Magazine, the recent Lexus/American Express Publishing/Time Inc. venture.
In the U.S., the The Printed Blog has been operating a similar “printernet” distribution model in a few major cities since January of this year, with the added wrinkle of drawing their content from popular blogs. Check out their website for PDFs of the versioned issues that have gone out to different locations. (Caution: Some of the content in The Printed Blog is a little edgy.)
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