Tuesday, April 07, 2009
Join the DPC in Vegas on May 5 for Go Beyond with Digital
Join the Digital Printing Council on May 5th at Caesars Palace in Las Vegas, Nevada for a fast paced, one-day event featuring six engaging sessions on a variety of digital printing topics.
With a special registration rate of only $59 for DPC Premier-level members, Go Beyond with Digital is the closest thing you'll find in Vegas to a sure bet...and we'll even comp your lunch!
When:
Tuesday, May 5, 2009, 8:00 A.M. to 5:00 P.M.
Where:
Caesars Palace, Las Vegas, Nevada
Price:
- DPC Premier-level Members—$59
- Printing Industries of America Affiliate Members—$225 (includes a one-year Premier-level membership to the DPC—a $495 value!)
- Non-members—$459
Registration:
Register online at the Printing Industries of America website. Or, contact Sam Shea at 800-910-4283, extension 747, to register by phone.
The Sessions:
The Big Picture: A Macro View of Digital Printing
Digital = opportunity. Hear all about the latest tools, technologies, and opportunities for anyone interested in the business of digital printing. Attendees will learn how digital fits into an offset environment and how digital printing and web services will augment your business and boost your profits.
Making the Transformation from Printer to Marketing Communications Provider
Savvy printing companies are moving up the marketing services value chain, repositioning their businesses to meet the evolving needs of the integrated communications environment. Hear the reasons this move to marketing communication’s company is succeeding, learn success factors and best practices from leaders who are making this transition, and discover proven strategies and necessary tactical resources to be successful.
Is Intelligent Mail Bar-coding Really Intelligent?
This new “intelligence” technology affords mailers the opportunity to access USPS tracking and address change services, improve delivery of mail, increase operational efficiencies, and provide greater visibility into the mail stream. Sounds good on paper, but ask a printer who is currently in the throes of implementing Intelligent Mail Bar-coding and they’ll tell you…not so fast!
Beyond…The Zappos Story
Quite simply, Zappos.com has done everything right—and the end result is one of the fastest-growing companies in America. The company’s culture has been cultivated to support and maintain customer service, which ensures that consumers will remember the brand. Get the details on how all of the functions of the company—the Web interface, warehouse staff, and customer support personnel—collectively work to create “wow moments” to ensure that consumers remember Zappos.com.
Business Blueprint for Digital Sales Mastery™
Peter Winters will share proven secrets marketing service providers use to successfully sell to senior marketing officers. Learn how to develop messaging and the right marketing mix to attract the attention of senior-level marketers. Plus get proven methods to position yourself in exclusive selling opportunities.
Panel Discussion: Transitioning from Offset to Digital
This panel discussion will feature printers who have reached “beyond” offset by successfully expanding into digital printing and web services. Hear first-hand about digital’s pain points and profit potential and learn how to handle the challenges a “digital transition” places on production, management, and sales.
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